(PRWEB) February 22, 2012

As Dynamite Specialty Products completes its yearlong switch to environmentally friendly packaging with a new, contemporary logo, the extensive project is helping the company spread the word about its commitment to nature in nutrition for animals and humans.

Dynamite, which has been making all-natural food, vitamins and nutritional supplements for four generations, decided more than 26 months ago that it was time to revamp the logo and packaging to reinforce its commitment to natural ingredients.

It started working with Foerstel Design in Boise to develop a new look and tag line that would stress its commitment to natural ingredients in products for horses, dogs, humans and virtually all living creatures.

The tag line became ?Innovation Guided By Nature, Backed By Science.? Several other tag lines were considered, including ?Honest to Goodness Quality,? ?Naturally Powerful. Scientifically Proven,? ?Solid Science, Naturally Better.? The final version was selected because it succinctly communicates Dynamite?s foundation of doing things naturally while relying on scientifically proven results.

The graphic revisions were a major decision for Dynamite. The logo had been updated one time since its inception in 1982, but it was time for a fresh look.

To create a complete synergistic package with the selected tagline, Dynamite?s goal was to develop a strong graphic image that would also convey its natural approach. The logo uses a strong typeface, Solex black italic, in an earthy color palette.

The graphic ?D? of the corporate logo contains a highly stylized leaf that is meant to reinforce Dynamite?s organic and natural emphasis in its products and as a company.

The label was purposely designed to have a nostalgic feel to represent Dynamite?s longevity in the animal and human supplementation world.

Dynamite also wanted to give a better indication of the products? uses and strengths on the front of the packaging. The logo system was further developed to include interchangeable graphics for different product lines.

For instance, Dynamite?s equine products have a logo that uses a horse icon in the ?D? rather than the stylized leaf. This system can be seen in all the lines, including canine, feline, plant foods, wound care, exotics, avian and machinery. Custom colors also help define each product line within the Dynamite lineup.

?The next step in the process was finding an alternative to plastic containers. When we looked at a warehouse full of plastic containers, we knew we had to do something differently,? said Debbie Johnson, marketing director at Dynamite Specialty Products.

?Our desire to be good stewards of the earth was even more important than our desire to have a new look,? said Callie Novak, Dynamite CEO. ?It took us nine months to complete the process of replacing plastic containers with multi-walled kraft bags made of recyclable paper and sewn at the top. The bags have an earth-friendly moisture and grease barrier that is safe for animals and will break down in the recycling process.?

?We selected our paper bag manufacturer through its affiliation with the Sustainable Packaging Coalition. The biodegradable moisture and grease barrier is a patented product. The manufacturer also uses only Sustainable Forestry Initiative certified paper. The components of the packaging line up with Dynamite?s goals,? Johnson added.

While the switch has been costly in dollars plus taking untold hours of company time, Dynamite expects to recover the costs within two years. “We cut the overall weight of our packaging by at least 300 percent and developed more space-efficient packaging as well, resulting in reduced shipping costs and reduced use of fossil fuels,” Novak said.

?For example, we previously used five-pound plastic buckets that weighed 10.4 ounces. Our new five-pound bag weighs only 1.6 ounces. The 25-pound bucket weighed 1.95 pounds, and the new bag weighs only 3.2 oz.

“The most important consideration,? she continued, ?is the fact that we always have prided ourselves on using ecologically sensitive ingredients in our natural dog food, natural horse feed and other products. Making our manufacturing processes ‘greener’ is an extension of our commitment to the best possible nutrition.

“We’ve also thought ‘inside the box’ by instituting energy-saving practices such as energy-efficient lighting in our warehouse, automatic light switches in our office, paperless invoices and 100 percent recycled paper whenever paper is necessary.”

A family-owned business that has specialized in animal nutrition for four generations, Dynamite Marketing makes products for virtually every member of the animal kingdom. It has long developed food and nutritional supplements for prize-winning racehorses and working dogs across the country. Its specialists can recommend exactly what vitamins, minerals and other supplements best support dogs with arthritis, horses with laminitis, cats whose owners make their own food and cows with digestive issues.

Dynamite has worked with veterinarians and university researchers to produce specialty foods to correct nutritional deficiencies in animals ranging from Canadian muskoxen to peregrine falcons to zoo exotics.

Dynamite uses only natural ingredients, made in the United States for better quality control. Throughout its history, it has always looked at alternatives to animal by-products, antibiotics, chemical preservatives, fumigants, artificial coloring and other additives that have later caused health problems. Its manufacturing processes are so stringently controlled that Dynamite has a separate mill to produce feed for herbivores, such as horses and poultry that are especially sensitive to contamination from meat needed by other species such as dogs and cats. Products include natural horse feed, natural dog food, horse and dog nutritional supplements, and a low-grain dog food.

Dynamite has mills in Idaho and Iowa. Additional information is available at DynamiteSpecialty.com or by calling 1-800-697-7434.

Immaculate Fetish

After witnessing a strange light show on a hot summer night in Southern Illinois, Greta Garbova’s life is permanently changed. It is a time of chaos, greed, terror and the warning signs of a world in peril. Immaculate Fetish takes you on an adventurous Journey of Love seeking to save humanity from itself. A sparkling, humorous, erotic and loving vision of life on planet Earth at the start of the 21st century, and the change needed for humanity to save itself. A must read for Sci-Fi fans, and all who hope to call earth their home into the 22nd century and beyond.

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I Can Save the Earth!: One Little Monster Learns to Reduce, Reuse, and Recycle (Little Green Books)

A new “green” series!: Little Green Books will educate children on what they can do to be more eco-friendly. The books in this line will be made from recycled materials, and the storylines will cover subjects such as improving the environment, learning about endangered animals, recycling, and much more. Meet Max the Little Monster. He is a cute, furry green monster who is an environmental nightmare. Among other things, he leaves on all the lights, keeps his computer plugged in, blasts the TV

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The New 50 Simple Things Kids Can Do to Save the Earth

The world’s a better place with EarthWorks Group’s John Javna in it. He, along with his daughter, Sophie, help kids go from aware to active with simple (but inspiring) projects, tips, and little-known facts that puts a kid’s own carbon footprint into perspective.In The New 50 Simple Things Kids Can Do to Save the Earth, Sophie and John have revised the original best-selling book for a concerned and vibrant Web 2.0 youth market. It’s easy-to-do and kid-friendly projects show that kids can make a

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Ready, Freddy! #25: Save the Earth!

Everyone’s favorite first grader is back — and ready to go green!

Freddy’s first-grade class is learning all about Earth Day, and all about the little things that even kids can do to help the planet. If Freddy can complete all ten points on the Earth Day Challenge list, he gets to join Team Green!

Just in time for Earth Day and filled with fun activities that readers can easily try at home, Save the Earth! is perfect for Ready Freddy fans who want to go green!

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Green Earth Technologies 01213 Anti-Fog 4 oz

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Totally Green Anti-Fog. G-GLASS™ Anti-Fog is a patent pending hydrophobic formula made form American grown base oils that now puts the power of nanotechnology into the hands of the consumer. G-GLASS™Anti Fog’s nano-sized particles penetrates deep inside the windshield’s interior side and forms a chemical bond, preventing fog buildup inside the vehicle. G-GLASS™ Anti-Fog is the “GREEN ALTERNATIVE” when treating interior glass surfaces…satisfaction guaranteed! G-GLASS™ bottles

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Natural Disasters And Pregnancy

Being pregnant and giving birth are two stressful conditions. When a natural disaster, such as a hurricane, tornado or earthquake strikes, the stress can further complicate matters for the mother and her unborn child.

Some women go into premature labour under the stressful conditions brought about by a natural disaster. A hurricane, tornado or earthquake is a stressful thing to go through. In these situations, man, or woman, is pitted against the elements. Persons focus on survival and minimizing damage to life and property.

A disaster causes changes to the environment that also makes it difficult for women to get access to health care. A large scale disaster can have a significant impact on birth, since hospitals are likely to have other types of medical emergencies competing for what then become limited resources.

In Haiti in 2010, many women who were pregnant, or near their due date suffered greatly. They lost their homes, and loved ones, and were also forced to give birth, in some cases prematurely, in situations that they could never have anticipated beforehand.

Mothers and fathers who had made preparations for their newborn, buying baby clothes and many other items for their newborn, watched their preparations crumble when the earth moved around them.

Electricity and water supplies are often disrupted in a major disaster. This situation can, and oftentimes does, affect health care. Health care workers in a disaster have to discharge mothers who may not have a home to go back to. The space is needed for other women who may be coming in to give birth.

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Why Should I Listen? (Why Should I? Books Series)

WHY SHOULD I? • Part of children’s development is asking questions and learning about themselves. With amusing pictures and simple text, this book shows the importance of listening —at home and school. • This book contains notes for parents and teachers to help them use this book most effectively. • TITLES IN THE SERIES WHY SHOULD I Protect Nature? WHY SHOULD I Recycle? WHY SHOULD I Save Energy? WHY SHOULD I Save Water? WHY SHOULD I Eat Well? WHY SHOULD I Help? WHY SHOULD I Listen? WHY SHOULD I Share?

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Bay Shore, New York (PRWEB) February 22, 2012

On Sunday, March 4, 2012, starting at 12pm, the St. Baldrick’s Foundation will host its 2nd Annual Irish Day Fundraiser at The Nutty Irishman of Bay Shore. St. Baldrick’s is a volunteer-driven charity that funds more in childhood cancer research grants than any organization except the U.S. government. There are many ways to participate in the event like getting your head shaved, donating a basket to the Chinese auction, or just volunteering to work the event. Mainstream Entertainment Group’s current President & CEO Cory Poccia has volunteered to be a shavee. “It’s a great event for a great cause. We have also donated a Samsung Video Camera and three $ 100 Mainstream Gift Certificates to the Chinese Auction”, Poccia said.

Last Year, at the 1st ever Irish Day Fundraiser, St. Baldrick’s and The Nutty Irishman were able to raise $ 45,583.40 with 122 shavees and 1000 attendees. This year’s event will feature live music by Popparazzi and DJ Sparky, head shaving live on all the TV’s, a Chinese auction, Nutty Irishman Green Beer courtesy of Long Ireland Beer, and activities for kids with t-shirts, hot dogs and cotton candy for sale. There is a $ 5 recommended donation at the door. The Nutty Irishman is located at 60 E. Main Street in Bay Shore, New York.

The Nutty Irishman is still looking for donations for the Chinese Auction. Mainstream Entertainment Group Inc. asks that you contact Catherine Gabreksi at 516-293-9700 to set up a donation. All those donating baskets to the auction will receive recognition in the program that will be distributed throughout the event.

For more information on the event, you can visit http://www.stbaldricks.org, http://www.thenuttyirishman.com or http://www.mainstreamny.com.

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Mainstream Entertainment Group, Inc. is a full service marketing and multimedia company serving the New York, New Jersey, and Connecticut tri-state area. The company, led by founder Cory Poccia, offers a full range of multimedia services for clients, including film and video production, web design, graphic design, DJ services, marketing solutions and more. Some production services include corporate video services, documentary work, weddings, birthdays, mitzvah celebrations, as well as music videos and band promotional videos. The company offers DJ event work and services for all types of special occasions, including weddings and corporate events. The company also offers design and printing services for numerous products, including invitations, post cards, newsletters, business cards, flyers, banners and more. Check the main website for numerous examples of past print and video work ? http://www.mainstreamny.com

Grow Your Own Tree Hugger: 101 activities to teach your child how to live green

This one-of-a-kind guide delivers 101 forward-thinking activities and projects that teach children sustainable living habits. Readers will discover hands-on projects in cooking, crafts and science that address global warming, saving energy, recycling and reusing packaging and bags, and growing and eating locally-grown foods, among others.

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The Six Minute Book Summary of Competing For The Future by Gary Hamel And C.k. Prahalad

Executive Summary

In Competing for the Future, by Gary Hamel and C.K. Prahalad, the authors focus on techniques and production of strategic planning.

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If Casey Anthony Did Not Kill Caylee, Then Who Did?

So the State has got it wrong again.

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Kansas City, KA (PRWEB) February 22, 2012

In the 2011, DaVinci Roofscapes? Homeowners Exterior Preferences Study, more than 1,000 homeowners* overwhelming indicated that durability and longevity were the two key aspects that will influence the type of roof they purchase for their homes in the future.

Results of the nationwide consumer study, conducted by Harris Interactive, show that 88 percent of the respondents indicate that the durability of a roofing product will have ?a lot of influence? on the product they select when it comes time to purchase a new roof.

?Extreme weather events have increased in frequency and severity in the past decade and that has changed the way people think about their roofs,? says Ray Rosewall, CEO and president of DaVinci Roofscapes. ?It used to be that if you lived in the southern states, winter weather was mild. Now those same states routinely experience the damaging winds and hail that were only seen in the warmer months in the past.

?These weather events are increasing in frequency and severity and are now occurring in almost every state. With the dramatic weather changes we?ve experienced recently it?s no wonder homeowners name durability as their number one influencer when considering the purchase of a new roof.?

When do homeowners plan to replace their roofs and what influences that decision? In the same study, 65 percent of homeowners indicated they would be prompted to replace their roof if it became damaged from severe weather. Another 23 percent reported that their current roof is old and will soon need to be replaced, with an additional 13 percent indicating that their roof is near the end of its warranty and needs to be replaced.

Top 10 Influencers

Homeowners ranked the following factors as having ?a lot of influence? in the decision-making process for the type of new roof to purchase:

88 percent ? Durability
83 percent ? Longevity/Built to Last
72 percent ? Low/No Maintenance
71 percent ? Resistant to Severe Weather
69 percent ? Has a Warranty
57 percent ? Fire Resistancy
55 percent ? Material Roof is Made Out of
50 percent ? Price
41 percent ? Colors Available
24 percent ? Complements the Neighborhood Setting

?Everyone is cost conscious but it?s interesting to see that homeowners are putting more

value on the inherent quality and durability of the alternatives when looking at the cost of a new roof,? says Rosewall. ?We believe this truly reflects the thought process of the homeowner that a roof is an investment in their home, and as such, they will get more value from a quality roof versus a lower cost bargain-basement priced roof.

?Every feature rated by homeowners on this top 10 list of roofing purchase influencers is available in our polymer shake and slate roofing tiles. With a 50-year warranty, DaVinci roofing tiles are a solid investment in an easy-care roof that?s built to last and give the homeowner peace-of-mind.?

DaVinci Roofscapes has manufactured award-winning polymer slate and shake roofing since 1999. The roofing tiles are virtually maintenance free and far more cost effective than the natural product. DaVinci leads the industry in tile thickness, the tile width variety and the greatest selection of subtle earth-toned colors. Company products have a 50-year warranty and are 100 percent recyclable. DaVinci proudly makes its products in America and is a member of the National Association of Home Builders, the Cool Roof Rating Council and the U.S. Green Building Council. For additional information call 1-800-328-4624 or visit http://www.davinciroofscapes.com.

RELEASE: http://mediaroom.davinciroofscapes.com/2012/02/what-homeowners-want-from-their-roofs/

PHOTOGRAPHY: Contact Kathy Ziprik at kziprik(at)aol(dot)com or visit the Media Room http://mediaroom.davinciroofscapes.com and click on the Image Gallery.

Study Methodology

This 15-minute survey was conducted online within the U.S. by Harris Interactive on behalf of DaVinci Roofscapes among 1,005 U.S. homeowners age 40+ with household incomes of $ 150,000 or more and who own a single-family home of at least $ 400,000 in value in the South and Midwest, at least $ 500,000 in the Northeast and West (excluding California) and at least $ 700,000 in California between November 22 and December 13, 2011 (percentages for some questions are based on a subset, based on their responses to certain questions). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents? propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

About Harris Interactive

Harris Interactive is one of the world?s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant and consumer package goods. Serving clients in over 215 countries and territories through its North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help its company — and its clients — stay ahead of what?s next. For more information, visit http://www.harrisinteractive.com.

*For the purposes of this study, homeowners are defined as those age 40 or older with household incomes of $ 150,000 or more and who own a single-family home of at least $ 400,000 in value in the South and Midwest, at least $ 500,000 in the Northeast and West (excluding California) and at least $ 700,000 in California.

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A few Naturists products I can recommend:

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